Cleo shows what your positioning needs next.
Add what is happening in your business: leads, sales calls, offers, referrals and client patterns. Cleo turns it into clear reports that show what to change in your positioning, pricing and offers.
Before Cleo, the market read is harder to see.
You may know some things are working and some are not. But without a clear read on the patterns, it is hard to see why certain clients convert, why others compare you too low, or which part of your positioning needs attention first.
Before Cleo
- 01You win certain clients but cannot always see why.
- 02Your market perception feels vague or inconsistent.
- 03You consume advice, webinars and frameworks but do not know what applies to your business.
- 04Your offers, pricing, referrals and sales calls are giving clues, but they are not connected.
- 05You know something is not landing, but not which positioning move to make first.
- 06You are trying to reposition, but the business is not yet attracting the clients, conversations or opportunities you want next.
With Cleo
- 01Cleo turns your business evidence into a clearer read on your positioning.
- 02You start to see how buyers are interpreting your offers, pricing, referrals and sales conversations.
- 03Cleo highlights where market perception, buyer behaviour or offer clarity may be working against you.
- 04Reports unlock when there is enough evidence to be useful.
- 05You get clearer next steps for what to adjust in your positioning, pricing and offers.
- 06Over time, Cleo helps you understand what is moving you closer to better-fit clients and better opportunities.
Your positioning is made from more than one thing.
Cleo brings the moving parts together — sales calls, pricing, offers, referrals and client patterns — so you can see how your business is being understood, compared and bought.
It is built on a deeper positioning logic that looks at market perception, buyer behaviour, pricing signals and the level of work your business is attracting.
After a sales call, enquiry, referral, pricing conversation or client issue, add the useful details into Cleo.
Cleo compares those moments and shows where your positioning, pricing or offers may be affecting how buyers understand you.
Reports, prompts and recommendations show what to adjust next so the business becomes easier for the right people to understand and buy.
Reports that show what your positioning needs next.
Cleo reports are powered by the evidence you add. When there is enough to be useful, reports unlock. When something is missing, Cleo tells you what to add.
Positioning Gap Report ready
Your latest calls and referrals show where buyers still understand the work too narrowly.
Cleo gets sharper the more you use it.
Cleo is not designed to guess from thin input. Add real business evidence over time, and the read becomes sharper, more useful and more specific.
If there is not enough evidence, Cleo will not pretend.
Sales Control Report is not ready yet.
The better the evidence, the sharper the read.
The useful clues are already there.
Pricing questions, proposal outcomes, referral notes and sales calls are all giving you information. Cleo helps turn those moments into a clearer positioning read.
Cleo moves with the business you are building.
Whether you are between meetings, reviewing a proposal, or preparing for the next conversation, Cleo keeps the business read close.
Next positioning move ready
Your latest evidence points to an offer clarity update.
A clearer read on your business every month.
Cleo is built for people who want to keep improving how their business is positioned, priced and bought.
3-month minimum commitment.
- Initial positioning baseline
- Cleo dashboard
- Business evidence tracking
- Positioning, pricing and offer reports
- Missing-evidence prompts
- 90-day progress view
- Recommendations for what to adjust next
For experts who want a full year of positioning intelligence.
- Everything in the 90-day sprint
- Full-year business evidence tracking
- Quarterly progress summaries
- Priority beta input
- Early access to new report types
Built for experts whose work has outgrown how they are currently hired.
Cleo is a positioning intelligence app for experienced independents with real business evidence to work from.
- 01
You are already advising or consulting, but still being scoped for delivery.
- 02
People trust your taste, judgement or strategy, but your offer still sells tasks.
- 03
You know you are good enough for better clients, but the business is not signalling that clearly.
- 04
You want to reposition without guessing which part of the business needs to change first.
- 05
You are ready for better rooms, but your current positioning is still pulling in the wrong conversations.
- 06
You are newly independent or entering a new phase, and you do not want to lose time building around the wrong signals.